Shows how online content analysis can be used to measure the frequencies and contexts of issues that advertisers circulate to major media markets. An example of a study of word strings of advertising slogans, a description of the benchmarks of successful sloganeering, and strategies for planning a study are described. (KRN)

These two articles discuss search strategies and the selection of databases. The first examines database selection when recommended database indicators are changed and database names are expanded in the EasyNet system; and the second discusses multifile searching versus single file searching in terms of success rates for novice users and cost…

Identifies and describes online databases containing references to materials on artificial intelligence, robotics, and expert systems, and compares them in terms of scope and usage. Recommendations for conducting online searches on artificial intelligence and related fields are offered. (CLB)

This evaluation of Predicasts' PROMT megafile and its implications for online searchers includes a comparison of sample searches of company and product data in PROMT and a control database, a critical evaluation of company documentation, and a survey of PROMT users. (CLB)

Two tables compare projected costs of online versus offline retrieval of citations from 50 databases using BRS and DIALOG. Data include database; databank; cost of access per hour; cost of 15-minute search with no retrieval; and cost of 15-minute search plus cost of 10 and 30 online or offline citations. (CLB)

Argues that there are two flaws in Byrne's research design which indicates that Australian journal literature is not adequately represented in international databases: mixing of analysis levels and the implied assumption that a database that doesn't cover large numbers of journals published in a country has "lost" that country's…

Presents a description of Act I, the newest database from Data Courier, Inc., which provides an online directory of computer related companies and products. Highlights include content, applications, most useful features, classification code/classification name, and output. A sample record, journals list, and database specifications are included.…

This article expresses concerns about online searches being run by inexperienced searchers or nonchemists for other nonchemists or students. Studies concerning problems in the use of Chemical Condensates Database, Chemical Abstracts, Medline, and patent information are highlighted. Examples of searches yielding unsatisfactory results are noted.…

Reports the results of a study that examined four databases, AGRICOLA, BIOSIS, CAB, and SCISEARCH, to determine their overlap with regard to agricultural and forestry literature. Relative strengths and weaknesses were assessed concerning subject coverage, timeliness, and searching capabilities. (Author)

Gives practical tips on how to retrieve and view images from Internet databases, with a description of image file formats and the requirements for viewing and decompression software. A list of nine image databases and a brief description of the University of Arizona library's digital image project are provided. (Contains four references.) (KRN)

This comprehensive review of databanks and CD-ROMs worldwide dealing with patents, trademarks, trade names, copyrights, and related legal opinions includes comments on database coverage and search features. Comparison tables of vendors' products are provided. (22 references) (EA)

Explores the use of analog optical disks as a practical, cost effective means of building picture databases. Questions that should be asked to determine whether optical disk is a suitable picture storage alternative for a particular application are identified and three implementation issues--imaging, indexing, and integrating--are discussed. (CLB)

Review of major information providers on the Internet that offer business resources focuses on U.S. government, United Nations, and European Community information and suggests sources for keeping current with new information offerings. Electronic bulletin boards, LC MARVEL, university Gophers, and TECnet are described; and access and subscription…

Examines electronic full-text literature available on the World Wide Web and on CD-ROM. Discusses authors and genres, electronic texts, and fees. Highlights Shakespeare, Jane Austen, and nature writing. Provides a bibliography of Web guides, specialized Shakespeare pages, and pages dealing with the Shakespeare authorship debate and secondary…

Describes six leading numeric databank services and compares them with bibliographic databases in terms of customers' needs, search software, pricing arrangements, and the role of the search specialist. A listing of the locations of the numeric databanks discussed is provided. (CLB)