A 4-year study produced workable standards for capturing comparative costs useful to college administrators in fund raising, alumni administration, and public relations. The 51 institutions of higher education that completed the study reported their expenditures and gift income for the years 1985-86, 1986-87, and 1987-88. (MLW)

The outspoken new president of the Council for Advancement and Support of Education (CASE) intends a rapid evolution of services for the organization, including better education for advancement professionals in higher education, more varied and technologically rich delivery methods, better use of technology in all areas, closer ties among…

Planned giving in a small college needs to be conducted differently than in a larger institution. Keys to success include commitment from trustees, realistic goals, appropriate program scope, adequate budget, well-conceived marketing strategy, effective volunteer involvement, and internal communication and understanding. (MLW)

College public relations and government relations officers have traditionally come from different backgrounds and have different ways of communicating. In future, they must work together to preserve and enhance quality, despite increased competition for state and federal support. Successful institutions have cultivated such cooperation. Approaches…

Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…

College and university fundraisers are recognizing their international alumni's willingness as donors, but making the most of these potential donors requires explaining the concept of philanthropy, unknown in some cultures, researching prospects through a variety of sources, and preparing carefully for the cultural context of meetings overseas.…

Classic problems between college fund raising and public relations professionals include misunderstanding of roles, unrealistic expectations, differing goals and perspectives, and inequity of administrative support. Cooperation can be fostered through communication about goals, shared objectives, reduced isolation, teamwork, open communication,…

College and university Web site managers are offered advice for creative funding and staffing, including how to determine actual human, equipment, and financial resource needs; six ways to break out of the conventional funding paradigm (using existing resources well, using others' money, advertising, priority shifts, shared resources, and in-kind…