Alumni leaders should be included in a school or college capital campaign drive. The alumni office can help find prospects, provide events and programs for fund raising, promote the campaign, involve alumni staff members. Alumni themselves can assist in campaign planning and inspire others to give by donating themselves. (MSE)

The University of Minnesota Alumni Association has developed from a fraternal organization into a credible and active force in campus and state higher education policy. Networking, careful selection of issues, and clear communication with the college administration have been keys to the group's success. (MSE)

Effective fund raising among graduate school alumni requires efforts that differ from those used with undergraduate alumni. Working with school-based or umbrella alumni organizations, staffing, and development of services and programs appropriate to this population are keys to success. Reunions, career roundtables, orientation, mentor programs,…

When events or circumstances (war, conversion to coeducation, class size) have disrupted college class cohesiveness or alumni identification with a class or institution, creative planning can bring them back to campus. Segmentation into interest groups may also unite alumni with each other and the institution. (MSE)

College programs targeting parents as potential donors are discussed. Factors to be considered in program development, such as finding the right constituency, approaching them, program budgeting, and incorporating the program into others, are examined. Benefits of such programs are seen as substantial. (MSE)

The University of Notre Dame's alumni continuing education program uses satellite communications technology to transmit television broadcasts to member groups and their communities across the country. Broadcasts involve three panelists discussing family issues such as succeeding in marriage, dual-career families, and raising teenagers. (MSE)

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

Offers advice on developing successful partnerships between higher education institutions and corporations, including characteristics of effective relationships, determining the nature of the partnership, identifying potential partners, getting campus cooperation, and identifying benefits to both institution and corporation. Examples of programs…

A bad attitude can sabotage recruiting volunteers. After examining attitudes, alumni administrators need to set goals, make plans, write job descriptions, recruit the right people for the job, and delegate properly. Ways to ensure good continuing relations are offered. (MLW)

A parent orientation program at San Diego State University is described. Parents orientations are scheduled in conjunction with a freshman orientation and advising program sponsored eight times a year. A program evaluation form is included in the parents' handouts. (MLW)

Fund-raising campaigns among the employees of colleges and universities have been very successful in some cases, and have not only involved both current and retired faculty and staff but have also built institutional unity and led to increased external giving. Examples of institutional campaigns provide insights into the planning of such programs.…

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Highlights of 1989-90 for the Council for Advancement and Support of Education are reviewed, including record-breaking conferences, growth of programs for independent elementary and secondary schools, a newsletter for two-year colleges, more and better publications, information services, institutional and public-affairs services, larger…

Programming that involves both the alumni association and current students can build good working relationships, promote the alumni office, and help provide efficient student programming. The experiences of several colleges and universities illustrate the creative role alumni can play in campus programs. (MSE)

This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)