Descriptor
Source
| Currents | 7 |
Author
| Guillebeau, Julie | 1 |
| Halsey, MaryMargaret | 1 |
| Holmes, Terry | 1 |
| Kourofsky, Carolyn E. | 1 |
| Kraft, Benjamin F. | 1 |
| Schreiber, William | 1 |
| Toor, Marcelle Lapow | 1 |
Publication Type
| Journal Articles | 7 |
| Guides - Non-Classroom | 4 |
| Reports - Descriptive | 3 |
| Reports - Research | 2 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Administrators | 4 |
| Practitioners | 4 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Halsey, MaryMargaret – Currents, 1985
The Princeton Parents Project, a survey of Princeton parents, is described. The project was designed to strengthen communication with and activities for parents of undergraduates, and to acquire information that would be helpful to other institutions. (MLW)
Descriptors: Higher Education, Institutional Advancement, Parent Attitudes, Parent Participation
Holmes, Terry; And Others – Currents, 1985
A parent orientation program at San Diego State University is described. Parents orientations are scheduled in conjunction with a freshman orientation and advising program sponsored eight times a year. A program evaluation form is included in the parents' handouts. (MLW)
Descriptors: Followup Studies, Higher Education, Orientation, Parent Attitudes
Toor, Marcelle Lapow – Currents, 1989
A survey of campus publications directors and designers in a variety of institutions concerning the transition to computerized publication design revealed some common problems regarding staff relations, training needs and considerations, retention of some traditional methods, and cost effectiveness. Suggestions for minimizing them are made. (MSE)
Descriptors: Computer Oriented Programs, Cost Effectiveness, Educational Needs, Employer Employee Relationship
Kraft, Benjamin F. – Currents, 1992
A survey of 133 college alumni association directors investigated trends in chapter organization and services. Results revealed new emphases on community service and continuing education to appeal to a younger, more diverse, more career-oriented membership. Although chapter social activities continue, they are less emphasized. (MSE)
Descriptors: Alumni Associations, Attitudes, Community Services, Continuing Education
Guillebeau, Julie – Currents, 1996
Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…
Descriptors: College Administration, Focus Groups, Group Discussion, Higher Education
Schreiber, William – Currents, 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…
Descriptors: Change Strategies, Higher Education, Information Utilization, Institutional Advancement
Kourofsky, Carolyn E. – Currents, 1997
Colleges and universities are achieving modest results in using the World Wide Web for fund raising. Suggestions for developing/updating Web sites include: providing basic information such as pledge forms and development office contacts; tailoring the site to campus and potential donor interests; using the site to support other efforts; providing…
Descriptors: Access to Information, Audience Awareness, Donors, Electronic Mail
