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Willmer, Wesley K.

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Blueprint for a Small College: Ten Building Blocks for Strong Advancement in Challenging Times.

Willmer, Wesley K. – Currents, 1993

Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…

Descriptors: Administrator Attitudes, College Planning, Consultants, Higher Education