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Kaye, William G. – Currents, 1985
Through an alumni-led effort called Project Search, Haverford College found 72 percent of its 825 missing graduates. The project has paid off in more than renewed alumni ties, with a 20-fold return in the first 3 years of combined annual and capital fund raising. (MLW)
Descriptors: Alumni, Fund Raising, Higher Education, Program Descriptions
Baas, Jacob C. – Currents, 1986
Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)
Descriptors: Administrators, Alumni, College Administration, Donors
Carman, Bernard R. – Currents, 1994
The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…
Descriptors: Administrator Role, College Administration, Elementary Secondary Education, Higher Education
