A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)