Descriptor
| Alumni | 1 |
| Alumni Associations | 1 |
| College Stores | 1 |
| Higher Education | 1 |
| Institutional Advancement | 1 |
| Marketing | 1 |
| Merchandising | 1 |
| Problem Solving | 1 |
| Retailing | 1 |
| Supply and Demand | 1 |
Source
| Currents | 1 |
Author
| Bonenberger, Lynne M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Bonenberger, Lynne M. – Currents, 1990
Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)
Descriptors: Alumni, Alumni Associations, College Stores, Higher Education
