Guidelines for college publications professionals seeking to improve their productivity include these: set priorities; consider the consequences of each project; spend minimal time on trivial tasks; focus on your goal; identify the slowest task, which may limit a project's effectiveness; make appointments; avoid taking work home; and schedule…

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)

Suggestions for college development officers for improving efficiency in researching potential donors include networking with parents, alumni, faculty, trustees, and even the college president; using class notes, local and national business publications, and computer databases; and using personal organizational ability, imagination, and…