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Kelly, Kathleen S. – Currents, 1998
A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…
Descriptors: Donors, Fund Raising, Goal Orientation, Higher Education
