Descriptor
Source
| Currents | 5 |
Author
| Blansfield, Karen C. | 1 |
| Crockett, David J. | 1 |
| Kourofsky, Carolyn E. | 1 |
| Simpson, Kristen | 1 |
| Stoner, Michael | 1 |
Publication Type
| Guides - Non-Classroom | 5 |
| Journal Articles | 5 |
| Reports - Descriptive | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Administrators | 4 |
| Practitioners | 4 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Blansfield, Karen C. – Currents, 1996
Ways in which college alumni officers are using emerging technology to enhance regional programming and distance communication are described, including World Wide Web sites, electronic mail, and satellite and video technologies. Suggestions are made for getting started: defining goals, doing research, offering inexpensive connections, and…
Descriptors: Alumni Associations, College Administration, Electronic Mail, Higher Education
Stoner, Michael – Currents, 1996
The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as…
Descriptors: College Administration, Floppy Disks, Higher Education, Information Dissemination
Crockett, David J. – Currents, 1997
The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…
Descriptors: Change Strategies, Computer Uses in Education, Higher Education, Information Dissemination
Simpson, Kristen – Currents, 1997
Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…
Descriptors: Cable Television, Electronic Mail, Higher Education, Information Dissemination
Kourofsky, Carolyn E. – Currents, 1997
Colleges and universities are achieving modest results in using the World Wide Web for fund raising. Suggestions for developing/updating Web sites include: providing basic information such as pledge forms and development office contacts; tailoring the site to campus and potential donor interests; using the site to support other efforts; providing…
Descriptors: Access to Information, Audience Awareness, Donors, Electronic Mail
