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Crowther, Connie – Currents, 1994
Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…
Descriptors: Budgeting, College Administration, Consultants, Foreign Countries
Dunn, John A., Jr.; Hutten, Leah R. – Currents, 1984
Techniques used at Tufts University to evaluate its achievement and goals for institutional development efforts before beginning a new program are outlined, including identifying and assessing competition, finding measures of support volume and importance to the institution, and comparing one's own institution with others in actual and potential…
Descriptors: Comparative Analysis, Competition, Evaluation Criteria, Evaluation Methods
