Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)

Predictions from alumni directors for alumni administration in the next decade include: need for new sources of revenue, changes in demographics that will require changes in program content, more time and money for continuing education programs, use of communication technology, liability insurance crisis, alumni associations run more like…