Descriptor
| College Administration | 1 |
| Comparative Analysis | 1 |
| Donors | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Program Administration | 1 |
| Public Relations | 1 |
| Research Methodology | 1 |
| Sampling | 1 |
| Scheduling | 1 |
| Scientific Methodology | 1 |
| More ▼ | |
Source
| Currents | 1 |
Author
| Christ, Rick | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Christ, Rick – Currents, 1998
College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…
Descriptors: College Administration, Comparative Analysis, Donors, Fund Raising
