Descriptor
| Change Strategies | 7 |
| Higher Education | 7 |
| Program Development | 7 |
| Alumni | 4 |
| Public Relations | 3 |
| Fund Raising | 2 |
| Organizational Change | 2 |
| Age Differences | 1 |
| Alumni Associations | 1 |
| Attitude Change | 1 |
| Attitudes | 1 |
| More ▼ | |
Source
| Currents | 7 |
Author
| Bickel, Kathy | 1 |
| Bonney, Merilyn H. | 1 |
| Crockett, David J. | 1 |
| Glier, John | 1 |
| Grafton, Steve | 1 |
| Littlefield, Julie | 1 |
| Ryan, Ellen | 1 |
| Schreiber, William | 1 |
Publication Type
| Journal Articles | 7 |
| Guides - Non-Classroom | 5 |
| Reports - Descriptive | 3 |
| Opinion Papers | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Administrators | 4 |
| Practitioners | 4 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Bickel, Kathy – Currents, 2000
Presents marketing guru Guy Kawasaki's seven rules for revolutionaries, and examples of alumni relations innovators who are implementing change with cutting-edge programs, services, and business practices. Rules include: "jump curves" (look for new paths); "break down barriers" (challenge roadblocks of ignorance and inertia);…
Descriptors: Alumni, Change Agents, Change Strategies, Guidelines
Bonney, Merilyn H. – Currents, 1989
The long-range planning strategy used at the University of the Redlands to boost alumni program productivity and increase the program budget is outlined. The effort consisted of a series of planning weekends and a number of subtle strategies to justify added resources. (MSE)
Descriptors: Alumni, Budgeting, Change Strategies, Fund Raising
Ryan, Ellen – Currents, 1989
The editor of Boston University's alumni magazine who orchestrated its redesign and extended its appeal to Boston's general public is interviewed about the strategies used and the response of both the university and the city community. (MSE)
Descriptors: Alumni, Change Strategies, Editors, Financial Support
Grafton, Steve – Currents, 1992
Young college alumni have characteristics making it difficult to involve them in alumni activities: age, lack of money, lack of time, frequent moves, family responsibilities, and possibly intimidation by older alumni. Encouraging the involvement of young alumni means changing their beliefs, letting them develop their own programs, designating…
Descriptors: Age Differences, Alumni, Alumni Associations, Attitude Change
Littlefield, Julie; Glier, John – Currents, 1992
Five major considerations to be addressed by college development programs before upgrading a computer system include: (1) evaluating functions of the current system; (2) assessing system capabilities needed; (3) discovering what users need; (4) deciding whether to patch an older system, build a new one in house, or buy it complete; and (5)…
Descriptors: Change Strategies, Computer System Design, Computers, Equipment Evaluation
Crockett, David J. – Currents, 1997
The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…
Descriptors: Change Strategies, Computer Uses in Education, Higher Education, Information Dissemination
Schreiber, William – Currents, 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…
Descriptors: Change Strategies, Higher Education, Information Utilization, Institutional Advancement
