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Currents | 122 |
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Journal Articles | 122 |
Guides - Non-Classroom | 78 |
Reports - Descriptive | 42 |
Reports - Evaluative | 16 |
Opinion Papers | 15 |
Reports - Research | 2 |
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Administrators | 76 |
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Peterson, Vance T. – Currents, 1992
Developing a timetable for a college fund-raising campaign may be critical to success. Planning involves deciding what tasks to include, how to prioritize and schedule them, and how much time to allot, based on task requirements, institutional size/complexity, experience. Other factors include campus climate, board style, systems readiness, and…
Descriptors: Fund Raising, Planning, Program Development, Scheduling
Grunig, James E. – Currents, 1990
Successful campus public relations requires: (1) segmenting the mass audience into categories according to demographics, interest, lifestyles, and other factors; (2) analyzing how members of each segment respond to various messages and media; and (3) designing a campaign tailored to specific segments of the general audience. (MSE)
Descriptors: College Administration, Higher Education, Marketing, Program Development
Bickel, Kathy – Currents, 2000
Presents marketing guru Guy Kawasaki's seven rules for revolutionaries, and examples of alumni relations innovators who are implementing change with cutting-edge programs, services, and business practices. Rules include: "jump curves" (look for new paths); "break down barriers" (challenge roadblocks of ignorance and inertia);…
Descriptors: Alumni, Change Agents, Change Strategies, Guidelines
Gilbert, Heather Ricker – Currents, 1985
Lifelong learning in the United States is no longer a trend but a way of life. Alumni relations should take advantage of this interest by increasing graduates' chances to learn with alumni continuing education. Six steps to success based on Penn State's experience are provided. (MLW)
Descriptors: Alumni, Alumni Education, Continuing Education, Higher Education
Moore, Edward G. – Currents, 1984
A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)
Descriptors: Alumni, Higher Education, Planning, Program Development
Jackson, Laura Christion – Currents, 1997
Provides advice for small alumni offices on how to sponsor an alumni travel program, focusing on booking a travel agent, deciding where to go, using faculty as tour guides or lecturers, making time for alumni office staff to go along, remembering special touches, visiting local alumni, avoiding overt fund raising, and being prepared for problems.…
Descriptors: Alumni, Alumni Associations, College Faculty, Higher Education
Martin, Tom; Adams, Linda – Currents, 1989
Professional event planners give advice on producing pleasing alumni special events. Planning elements include creating a theme, picking the place, finding talented people to help, thinking carefully about seating options, setting the mood, having clear objectives, drafting a detailed script, and managing last-minute changes. (MSE)
Descriptors: Alumni, Audience Response, Geographic Location, Higher Education
Stone, William E. – Currents, 1989
Properly designed and properly evaluated, entrepreneurial activities can have many kinds of positive financial and non-financial results for an alumni program. A service or product line that alumni can not get from any other source can benefit the budget and both internal and external goodwill. (MSE)
Descriptors: Alumni, Cost Effectiveness, Entrepreneurship, Higher Education
Thiers, Naomi – Currents, 1991
College alumni directors are finding that alumni want more than parties at their reunions and are overcoming attendance slumps with creative, substantive programing. Ideas include faculty seminars on topics of current interest, sometimes integrated with professional continuing education, alumni panel discussions, involving the family, involving…
Descriptors: Alumni, Attendance Patterns, Higher Education, Meetings
Jasper, Judith M. – Currents, 1991
Experience at Washington University (Missouri) illustrates the importance of careful media relations planning, including pinpointing what the institution wants to accomplish, establishing ground rules, and working with the institution's communications team to draw up a media relations plan. Planning steps are outlined. (MSE)
Descriptors: College Administration, Higher Education, Information Dissemination, Institutional Advancement
Eckhol, Larry E.; Gordon, Bonnie – Currents, 1990
The challenge for fund raising for fine arts programs is to draw the needed donors from the general community. More and more institutions are showing off their institutions' cultural achievements and attracting recognition for them. (MSE)
Descriptors: Cultural Activities, Fine Arts, Fund Raising, Higher Education
Flecker, Sally Ann – Currents, 1990
When crisis strikes, internal audiences at institutions of higher education need accurate information which depends on groundwork laid during good times. Key principles for emergency communication include predicting disasters by reading internal warning signs; preventing a potential crisis from growing; and preparing for smooth communications…
Descriptors: Crisis Management, Emergency Programs, Higher Education, Information Dissemination
Gupta, Himanee – Currents, 1985
A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)
Descriptors: Alumni, Awards, Ceremonies, Higher Education
Myers, Judy – Currents, 1984
Planning a college president's inaugural ceremony is discussed. A timeline, an invaluable tool for planning an inauguration, is provided.(MLW)
Descriptors: College Presidents, Higher Education, Planning, Program Development
Bonney, Merilyn H. – Currents, 1989
The long-range planning strategy used at the University of the Redlands to boost alumni program productivity and increase the program budget is outlined. The effort consisted of a series of planning weekends and a number of subtle strategies to justify added resources. (MSE)
Descriptors: Alumni, Budgeting, Change Strategies, Fund Raising