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Direct linkMiller, Angie L. – Creativity Research Journal, 2023
This study explores how exposure to creative coursework during one's education can influence a variety of educational, career, and community involvement outcomes for arts alumni. Data were drawn from over 40,000 undergraduate-level arts alumni from the 2015, 2016, and 2017 administrations of the Strategic National Arts Alumni Project (SNAAP). A…
Descriptors: Creativity, Predictor Variables, Outcomes of Education, Alumni
Shen, Wangbing; Liu, Zongying; Ball, Linden J.; Huang, Taozhen; Yuan, Yuan; Bai, Haiping; Hua, Meifeng – Creativity Research Journal, 2020
Previous studies have revealed that creative advertisements are recognized and recalled better than their less creative counterparts. Remembering and forgetting are two sides of the same coin of memory, denoting memory's storage and elimination functions, respectively, which can both potentially impact advertising effectiveness. To date, there…
Descriptors: Advertising, Creativity, Retention (Psychology), Recall (Psychology)
