The "standard" definition of creativity as novel and useful describes creative products, but creativity is constituted by processes. This misalignment contributes to the oft-noted challenges of operationalizing creativity. Here, we distinguish creativity as a process from creativity as an attribute (i.e. "creative-ness").…

Although creativity techniques are highly recommended in working environments, their effects have been scarcely investigated. Two cognitive processes are often considered to foster creative potential and are, therefore, taken as a basis for creativity techniques: knowledge activation and conceptual combination. In this study, both processes were…