With changing user expectations, many libraries are moving toward digital content. Accessible from anywhere at any time, digital content provides users with efficient, on-demand information experiences. Accordingly, librarians are presented with challenges and opportunities to build, manage, and implement outreach strategies that promote their…

Describes how to design Web sites that will reach the most people possible. Discusses publicity; Web search engine sites; adopting Web development standards; using metatags to effectively index a site; Web site addresses and naming conventions; writing for the Web; mass submissions; subject area knowledge; making Web rings; and additional ideas to…

Discusses online resources that focus on what not to do in Web page design. "Don'ts" include: making any of the top 10 mistakes identified by Nielsen, qualifying for a "muddie" award for bad Web sites, forgetting to listen to users, and forgetting accessibility. A sidebar lists the Web site addresses for the nine resources…