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Abram, Stephen – Computers in Libraries, 1999
Outlines technology trends affecting library marketing: change is too slow; education is out/learning is in; the next generation are "NextHeads"; the next generation is different; change cannot be managed generationally; "virtual" is place, not format; communities of interest are not bounded by geography; new brands are…
Descriptors: Change, Futures (of Society), Information Technology, Internet
