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| Commuter | 2 |
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| Moore, Bill | 1 |
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Commuter, 1981
Publicity techniques for reaching commuter students are presented in this article. Following a discussion of the special problems associated with reaching commuter students with information, the difference between promotion, advertising, and publicity is explained. Publicity strategies are then provided for: (1) reaching adult students; (2)…
Descriptors: Adult Students, Advertising, Commuting Students, Evening Students
Moore, Bill – Commuter, 1981
Ways in which colleges and universities can address the needs of off-campus students are presented in this report of a regional conference. The report is offered as a model for similar conferences. Following a brief description of the conference format, ideas are suggested for: (1) building and maintaining community liaisons and resources; (2)…
Descriptors: College Students, Commuting Students, Conferences, Guidelines
