Examines the use of a community telephone survey at Worthington Community College (MN) to predict which off-campus and evening classes would have the highest enrollment in Fall 1979. Discusses the survey questions and examines the use of findings to schedule classes and increase enrollments. (JP)

Foresees a period of adversity for higher education, characterized by declining enrollments and financial resources. Urges colleges to look for ways to improve the quality of and expand their services, especially with regard to an increasingly part-time, adult student population. (AYC)

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

Declining public fiscal support and declining student enrollment require community colleges to re-examine their multiple roles and consider specializing in an area of strength, such as career, transfer, pre-professional, or middle college programs. A pluralistic approach by each college preserves the optimum opportunity for survival of the…

Considers the future of community colleges in relation to diminishing revenues, rising costs, and declining enrollments, urging a strong federal policy in support of higher education. (MB)

Proposes an approach to "marketing" the community college and thus increasing its support, enrollments, and financial backing. (DC)

Cites instances of community colleges turning away students due to lack of adequate enrollment space, and thus fulfilling their own prophecies of declining enrollments. Calls for a study of the number of, type of, and reasons for students being turned away from community colleges. (CAM)

If two-year colleges wish to sustain a steady state or achieve growth, there must be a continued shift of resources and emphasis from accommodating the traditional full-time 18-to-24-year-old student to the new majority, the adult part-time student. (DC)

Discusses the need for educators to respond positively to changing enrollments and financial conditions by demonstrating fiscal responsibility, planning and developing relevant academic programs, and understanding the types of students being served. Attitudinal and managerial factors in the achievement of these goals are explored. (JP)

Explores the growing incidence of presidential resignations caused by current financial problems, and describes the importance of political skills, as well as administrative ability, to administrative success. Enumerates five steps for effective policy-making and discusses the problems encountered in dealing with popularly elected college boards.…

Describes the community college as a dynamic, mobile, and evolving institution. Cites ten societal needs and higher education's role in fulfilling them. Enumerates the instructional, quasi-instructional, and facilitating functions of the community college and advocates providing expanded services to high school dropouts and graduates who do not…