Descriptor
| Administration | 1 |
| Administrator Responsibility | 1 |
| Administrator Role | 1 |
| Community Colleges | 1 |
| Marketing | 1 |
| Presidents | 1 |
| Program Development | 1 |
| Student Recruitment | 1 |
| Two Year Colleges | 1 |
Source
| Community and Junior College… | 1 |
Author
| Bickford, Robert I. | 1 |
Publication Type
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedBickford, Robert I. – Community and Junior College Journal, 1978
Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)
Descriptors: Administration, Administrator Responsibility, Administrator Role, Community Colleges
