Building on two common practices in higher education, the first-year seminar and service learning, this project uses a critical service-learning model guided by intersectional reflexivity to foster critical consciousness among first-year students. Working in small groups, students participate in a four-part critical service-learning project by…

Incorporating civic engagement in the undergraduate curriculum has become a goal in higher education generally and the communication discipline specifically. Given this emerging priority, we offer a framework that integrates civic engagement in the communication classroom and meets students and instructors needs, experience, and goals. Drawing on…

Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and…