Descriptor
| Audience Analysis | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| Path Analysis | 1 |
| Predictor Variables | 1 |
| Soap Operas | 1 |
| Television Viewing | 1 |
| Undergraduate Students | 1 |
| Use Studies | 1 |
Source
| Communication Research | 1 |
Author
| Kim, JungKee | 1 |
| Rubin, Alan M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedKim, JungKee; Rubin, Alan M. – Communication Research, 1997
Hypothesizes that instrumental media motivation, selectivity, attention, and involvement are positive predictors of satisfaction, parasocial interaction, and cultivation effects from watching daytime television serials; avoidance, distraction, and skepticism were seen as negative predictors. Finds support for these expectations through three path…
Descriptors: Audience Analysis, Mass Media Effects, Media Research, Path Analysis
