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Behavioral Science Research	4
Discourse Analysis	4
Higher Education	4
Interaction Process Analysis	3
Credibility	2
Attitude Change	1
Behavior Patterns	1
Behavior Theories	1
Cognitive Processes	1
Conceptual Schemes	1
Group Discussion	1
Leadership Qualities	1
Leadership Styles	1
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Personality Measures	1
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Source

Communication Monographs

Author

Hample, Dale	1
Lumsden, Donald L.	1
Smith, Mary John	1
Wood, Julia T.	1

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Testing a Model of Value Argument and Evidence

Peer reviewed

Hample, Dale – Communication Monographs, 1977

Suggests and tests a model of value argument which is intended to determine the degree of audience adherence to particular value claims. Discusses the process for advance selection of the most effective evidence to support value claims. (MH)

Descriptors: Behavioral Science Research, Conceptual Schemes, Discourse Analysis, Higher Education

An Experimental Study of Source-Message Interaction in a Personality Impression Task

Peer reviewed

Lumsden, Donald L. – Communication Monographs, 1977

Examines the functional relationship of source and message by testing the hypothesis that the impact of a message is a function of the strength of the message multiplied by the strength of the source. (MH)

Descriptors: Behavioral Science Research, Credibility, Discourse Analysis, Higher Education

The Effects of Threats to Attitudinal Freedom As a Function of Message Quality and Initial Receiver Attitude

Peer reviewed

Smith, Mary John – Communication Monographs, 1977

Discusses a study designed to measure the effects of message threat level, message quality, and initial receiver attitude on attitude change and evaluations of source credibility. (MH)

Descriptors: Attitude Change, Behavior Theories, Behavioral Science Research, Cognitive Processes

Leading in Purposive Discussions: A Study of Adaptive Behavior

Peer reviewed

Wood, Julia T. – Communication Monographs, 1977

Extends the work with distributional structures to the analysis of leaders' oral behaviors. (MH)

Descriptors: Behavior Patterns, Behavioral Science Research, Discourse Analysis, Group Discussion