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Lumsden, Donald L. – Communication Monographs, 1977
Examines the functional relationship of source and message by testing the hypothesis that the impact of a message is a function of the strength of the message multiplied by the strength of the source. (MH)
Descriptors: Behavioral Science Research, Credibility, Discourse Analysis, Higher Education
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Lashbrook, William B.; And Others – Communication Monographs, 1977
Discusses a study designed to determine the amounts of attitude change experienced by apathetics under varying conditions of source credibility and quantity of information contained in a message. (MH)
Descriptors: Attitude Change, Behavioral Science Research, Credibility, Higher Education
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Delia, Jesse G. – Communication Monographs, 1976
Discusses a study based on the assumption that change of meaning is, under certain circumstances, of fundamental importance to the information integration process. (MH)
Descriptors: Attitudes, Behavioral Science Research, Cognitive Processes, Credibility
Peer reviewed Peer reviewed
Smith, Mary John – Communication Monographs, 1977
Discusses a study designed to measure the effects of message threat level, message quality, and initial receiver attitude on attitude change and evaluations of source credibility. (MH)
Descriptors: Attitude Change, Behavior Theories, Behavioral Science Research, Cognitive Processes