The authors examined factors that affected the size of the freshman class at small liberal arts colleges after a decline of ten percent or more. Although top ranked national schools needed to do little, lesser ranked ones enjoyed a greater degree of recovery by offering larger amounts of financial aid and regional schools by awarding aid to more…

The higher education landscape is changing rapidly, and with nationwide trends of declining enrollment, colleges and universities are faced with the challenging task of understanding what that means for them. In the state of Missouri, two- and four-year institutions have experienced decreases in enrollment, with an overall decrease of 9 percent…

Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)

A panel discussion between a chancellor and two presidents, with audience questions, focuses on the admissions officer's role in meeting changing circumstances: declining enrollment, changing student body, changing expectations, higher education's role as a change agent, and limited funds. (MSE)

A survey of 784 minority group applicants to the University of Massachusetts at Amherst who were accepted but did not enroll indicates that prospective students are very aware of racial incidents on campus and made college choice decisions based in part on that information. Black students were particularly affected. (MSE)

A list of questions are posed to introduce a range of issues that may affect higher education enrollment. The need for opening up a dialogue to promote thought and subsequent action on alternative responses to future unknowns--e.g., federal intervention, unionization, labor force redirection--is discussed. (MLW)

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…

Results of a survey of 141 presidents of private, liberal arts colleges concerning their planning strategies for moderating enrollment decline include information on faculty-student ratios, career programs, counselors, placement officers, admissions officers, financial aid administrators, and institutional positioning tactics and success. (MSE)

Enrollment declines will change the nature of business administration education. Business schools' status within their institutions, their internal cultures, demand for faculty, and relationships with students and the corporate community will undergo major change. The most successful schools will be those that address the varied needs of…

The idea of regional cooperation on university tuition issues and the related economic and political factors are discussed in the context of Murray State University's experience with declining enrollment due to its comparatively high tuition and proximity to other states. (MSE)

Analysis of the joint submission of Scholastic Aptitude Test scores by 10,704 high school seniors shows that relatively few colleges compete with each other in local student markets. This suggests that state and institutional policies for adapting to demographically induced enrollment declines will be severely constrained by the competitive…