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Comparative Marketing Strategies: MBA Programs in Contrast to Undergraduate Programs.
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Moore, Thomas E.; Halfond, Jay A. – College and University, 1986
A survey of prospective graduate students in business administration concerning their need for graduate program information was compared with data from a previous survey of college applicants concerning their need for college program information. Significantly different information needs were revealed. (MSE)
Descriptors: Business Administration Education, College Bound Students, Comparative Analysis, Graduate Students