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Comparative Analysis	2
Higher Education	2
Program Administration	2
Business Administration…	1
College Admission	1
College Bound Students	1
Enrollment Rate	1
Graduate Students	1
Information Needs	1
Institutional Characteristics	1
Marketing	1
Masters Programs	1
Program Design	1
Student Recruitment	1
Surveys	1
Undergraduate Study	1
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College and University

Author

Halfond, Jay A.	1
Moore, Thomas E.	1
Pollock, Charles R.	1
Wolf, W. C., Jr.	1

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Journal Articles	2
Reports - Research	2

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The Status of Enrollment Management Programs within Four-Year Institutions of Higher Education.

Peer reviewed

Pollock, Charles R.; Wolf, W. C., Jr. – College and University, 1989

A survey of four-year undergraduate institutions concerning enrollment management looked at program prevalence and form, differences among institutions using and not using them, and obstacles to program development. Results suggest that while many institutions are pro-active, most do not believe projected enrollment declines will affect their…

Descriptors: College Admission, Comparative Analysis, Enrollment Rate, Higher Education

Comparative Marketing Strategies: MBA Programs in Contrast to Undergraduate Programs.

Peer reviewed

Moore, Thomas E.; Halfond, Jay A. – College and University, 1986

A survey of prospective graduate students in business administration concerning their need for graduate program information was compared with data from a previous survey of college applicants concerning their need for college program information. Significantly different information needs were revealed. (MSE)

Descriptors: Business Administration Education, College Bound Students, Comparative Analysis, Graduate Students