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Easing the Anxiety of the College Search Process through the Use of Music in Its Digital Touchpoints
Peer reviewed
Direct linkKristy Tuccarione – College and University, 2025
This study examines how universities can increase enrollment by incorporating music into their advertisements to alleviate anxiety. Gen Z spends more time listening to music than any other demographic. Music is the conduit between universities and prospective students because music can calm an anxious mind. Graduating high schoolers are most…
Descriptors: Anxiety, Stress Management, Music, High School Students
Johnson, David B.; Sveen, Lindsay Welsch – College and University, 2020
As the Millennial generation matures and commentary about it fades from public discussion, a new generation of students is taking center stage on campuses: Generation Z. Sometimes referred to as iGen, Centennials, or the Recession Generation, this new generation has officially been named Generation Z (or Gen Z) by the Pew Research Center (Dimock…
Descriptors: Higher Education, Generational Differences, Equal Education, Student Attitudes
Jayadeva, Rajeev – College and University, 2018
Millennials: a generation always in the news--and not just in mainstream media but in the more powerful and influential news outlet, social media. This generation has attention unlike any before (at least not since the Baby Boomers), and it is changing our world in ways we have yet to fully realize. Millennials are challenging the norms of…
Descriptors: Generational Differences, Social Change, Handheld Devices, Telecommunications
Altieri, Francisco Maldonado – College and University, 2019
This article considers the use of information technology (IT) for quality service; the characteristics of today's students (Millennials and Zs); and what a satisfactory service for them should be. (For Part One, see EJ1216961.)
Descriptors: College Students, Student Personnel Services, Information Technology, Efficiency
Tobin, Thomas – College and University, 2017
The class of 2020 includes some of the youngest members of the millennial generation. Most having been born in 1998, these students are so-called "digital natives." The academy must be ready to accept, welcome, and instruct these students. Doing so effectively may mean increasing the understanding of the issues that have shaped their…
Descriptors: Influence of Technology, College Graduates, Student Characteristics, Generational Differences
