Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)

Librarians should be deeply committed to helping Chicano students better themselves and secure the full benefit of their college education. (16 references) (Author)

In studying library cooperation as a process of exchange, it is possible to approximate its power to affect the ability of libraries to meet their professional obligations. (Author)

The paper discusses the need for and development of a library publication program. Details of organization, procedures, and personnel are discussed; the principles of which have broad application to other academic and research libraries. (Author)

Centralization is seen as the solution to Nigerian university library problems. (PF)

Thirty libraries, of 169 surveyed, used late-night study areas to extend library hours. Most study areas were open one to three hours after the library closed, and nine stayed open all night . Room counts at one university library showed that use was light after 2:00 a.m. (LS)

The independent research libraries have diverse origins and have traveled many paths toward today's complex of library resources in this country. The motives for their founding are many, and their varying sizes belie the uniform significance of their collections to the national resource. (Author)

A description of the Academic Library Development Program and a report on the progress of the project. (AP)

A campus delivery service is one way to increase accessibility of library materials. This report provides an overview of such a service, evaluates its performance, notes the economic implications, and concludes that the service can solve some of the problems of decentralized collections. (13 references) (Author)

Traces the traditional method of making books accessible through their topical arrangement on library shelves, outlines the reasons for the abandonment of this method in European research libraries, explores its modified reappearance in postwar academic libraries, and cites modern arguments against the practice of making an entire research…

What should be taught in a library instruction program for general biology students is presented and two ways of providing the instruction are discussed. The two methods, lecture-demonstration and guided exercise are described, and evaluated for their effectiveness. (7 references) (Author)

The purpose of this paper is to provide background information about black studies and to clarify attitudes, black and white, toward black studies, in order to interject some reality into what can be an emotionally and intellectually confusing area for whites. (Author)

Services currently offered at the University of California, Berkeley, Library are evaluated in terms of their special or potential relevance to graduate students, especially as they meet students' needs in the various stages of their graduate careers--course work, dissertation proposal, dissertation research, and dissertation writing. (Author)

A formula, based on access time, measures the effect of serials budget reduction on public service. It provides librarians with sound justification for major budget cuts. (Author)

A selection of recent scholarly and general works of interest to reference librarians in academic libraries. (Author/AP)