Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)

A selection of recent scholarly and general works of interest to reference librarians in academic libraries. (Author/AP)

Presents a methodology, known as microcosting, for identifying the unit costs of providing specific library services. It is applied for illustrative purposes to the determination of the unit costs of tracking overdue materials at a major university library; a task flowchart, mathematical formula, and data tables are included. (Author/JD)

Six myths regarding libraries are discussed: libraries are at center of intellectual life; book is sacred; libraries are responsive to information needs of various publics; objective evaluation is common decision-making practice; librarianship model fosters active client-oriented behaviors; library school education alone provides sufficient…

Describes the rise of information brokers, who package, validate, and evaluate data for clients on a cost-effective basis, and who use all forms of technology. It is suggested that librarians should familiarize themselves with these new trends, benefit from them through their use, and seek development of a national information policy. (Author/JD)

At Georgia Tech faculty are provided remote bibliographic access to the library through microfiche copies of the card catalog and remote physical access through a delivery system. (Author/PF)

Surveys the development of two-year colleges and their libraries. (PF)