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Direct linkNorenzayan, Ara; Atran, Scott; Faulkner, Jason; Schaller, Mark – Cognitive Science, 2006
We hypothesize that cultural narratives such as myths and folktales are more likely to achieve cultural stability if they correspond to a minimally counterintuitive (MCI) cognitive template that includes mostly intuitive concepts combined with a minority of counterintuitive ones. Two studies tested this hypothesis, examining whether this template…
Descriptors: Mythology, Folk Culture, Hypothesis Testing, Memory
