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Direct linkCaparos, Serge; Ahmed, Lubna; Bremner, Andrew J.; de Fockert, Jan W.; Linnell, Karina J.; Davidoff, Jules – Cognition, 2012
There is substantial evidence that populations in the Western world exhibit a local bias compared to East Asian populations that is widely ascribed to a difference between individualistic and collectivist societies. However, we report that traditional Himba--a remote interdependent society--exhibit a strong local bias compared to both Japanese and…
Descriptors: Urban Environment, Cultural Differences, Individualism, Task Analysis
