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Direct linkEidels, Ami; Townsend, James T.; Algom, Daniel – Cognition, 2010
A huge set of focused attention experiments show that when presented with color words printed in color, observers report the ink color faster if the carrier word is the name of the color rather than the name of an alternative color, the Stroop effect. There is also a large number (although not so numerous as the Stroop task) of so-called…
Descriptors: Visual Stimuli, Cognitive Processes, Color, Associative Learning
