The Effects of Evidence in Persuasive Communication.

Harte, Thomas B.

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Peer reviewed

ERIC Number: EJ137872

Record Type: Journal

Publication Date: 1976

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The Effects of Evidence in Persuasive Communication

Harte, Thomas B.

Central States Speech Journal, 27, 1, 42-46, Spr 76

Studies the effects of evidence in persuasive communication and suggests that the nature of the communication topic may be significantly related to evidence effectiveness and the attitude change process. (MH)

Descriptors: Attitudes, Behavioral Science Research, Credibility, Interaction Process Analysis, Persuasive Discourse, Verbal Communication

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