The Effects of Ego Involvement on Responses to Editorial Satire.

Powell, James Larry

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Peer reviewed

ERIC Number: EJ127526

Record Type: CIJE

Publication Date: 1975

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The Effects of Ego Involvement on Responses to Editorial Satire

Powell, James Larry

Central States Speech Journal, 26, 1, 34-8, Spr 75

Examines the role of satire in immunizing receivers to counterarguments and concludes that attitude changes effected in low ego involved subjects are not maintained when influenced by counterarguments. (MH)

Descriptors: Attitude Change, Behavior Change, Communication (Thought Transfer), Credibility, Educational Research, Higher Education, Literary Genres, Persuasive Discourse, Satire, Self Concept

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