The Relationship Between Attractiveness and Credibility of Television Commercials as Perceived by Children.

Breen, Myles P.; Powell, Jon T.

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Peer reviewed

ERIC Number: EJ089362

Record Type: CIJE

Publication Date: 1973

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The Relationship Between Attractiveness and Credibility of Television Commercials as Perceived by Children

Breen, Myles P.; Powell, Jon T.

Central States Speech Journal, 24, 2, 97-101, Sum 73

This study tested whether children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. (CH)

Descriptors: Advertising, Audiovisual Communications, Childhood Attitudes, Children, Credibility, Opinions, Publicize, Television, Television Commercials

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