Marketing of Library Services.

Wilson, Alexander

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Peer reviewed

ERIC Number: EJ173981

Record Type: CIJE

Publication Date: 1977

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Marketing of Library Services

Wilson, Alexander

Canadian Library Journal, 34, 5, 375-7, Oct 77

This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB)

Descriptors: Change Strategies, Community Information Services, Information Needs, Library Administration, Library Services, Marketing

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