Provides advice to college programming boards on how to work effectively with agencies when booking talent for campus shows, focusing on the research, negotiation, booking, and program implementation phases of the process. Includes risk management and contract check lists, along with the assistance that the National Association for Campus…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

Central to the emerging concept of transforming leadership is recognition of the importance of the vision of the leader. The leader can pull members toward a desirable future by describing and living a vision of an improved organizational condition so that members will be willing to change. (MLW)