The "Student Learning Imperative," as articulated by the American College Personnel Association, is put into context for college activities programming specialists. At its heart is the principle that intentional integration of curricular and cocurricular experiences must be the central focus of campus student affairs functions, based on…

A discussion of the current role of student personnel services in higher education looks at their history, at higher education as a social and educational institution, relevant theories of human growth and development, and at organizational concepts affecting student development. (MSE)

This article argues that college students and administrators rely on campus activities professionals to make informed, objective decisions about campus events and that this represents a challenge to present controversial programs to meet student developmental and educational needs. Professionals are urged to be prepared to justify such programs.…