A definition of excellence for campus activities and some methods for achieving it are offered. Eight standards to enhance the achievement of excellence are discussed including: institutional support, philosophy statement, theoretical base, professional staff, focus on student, high expectations, student involvement, and assessment and feedback.…

Changed ideas about how college students develop and societal changes are requiring campus activities personnel to change the way they approach their profession. The Campus Activities Professional needs to consider trends in student diversity, ethics, leadership development, feminization of leadership, technology, and social consciousness. (MLW)