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Norland, Emmalou – Camping Magazine, 1995
Discusses the importance of assessing camp staff attitudes, the nature of attitudes, and how attitudes are formed. Recommends Likert scales as effective in measuring the direction and strength of an attitude, identifying the object of an attitude, and detecting how an attitude was formed. Provides guidelines for developing a Likert scale and…
Descriptors: Attitude Change, Attitude Measures, Camping, Employee Attitudes