Describes target marketing of children's summer camps, emphasizing the benefits of collaborative advertising campaigns. Discusses the scope and economics of four model campaigns. Outlines the design, implementation, and evaluation of collaborative marketing projects. (SV)

Camp fairs are held on college campuses to recruit students for summer camp positions. Provides marketing and promotion strategies, recruiting suggestions for camp directors, tips for students helping to organize the fair, and suggestions for students who want to secure a summer camp position. Includes a sample camp fair evaluation. (LP)