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Bailey, Anne Lowrey – CASE Currents, 1983
Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)
Descriptors: Advertising, Alumni, Budgets, Financial Support
Leslie, James W. – CASE Currents, 1983
Foundations created by public institutions to aid in fund-raising activities and to gain flexibility in managing private gifts are discussed. The partnership between the university and its foundation, including policy and management problems, is addressed. (MLW)
Descriptors: Administration, Cooperative Programs, Fund Raising, Higher Education
Worth, Michael J. – CASE Currents, 1983
A study of 100 foundations at public institutions in the U.S. is described. Chief development officers or foundation executive directors at each institution responded to a six-page questionnaire. The relationship of each foundation to its host college or university was studied. (MLW)
Descriptors: Administration, Donors, Educational Finance, Fund Raising


