A study of college fund-raising effectiveness involved two stages: to determine the fund-raising potential for each of 200 sample institutions, and to compare fund-raising techniques and policies between overproductive and underproductive colleges. (MLW)

A study on foundation grant patterns, which found that certain types of institutions get more gifts--and larger ones--than do others, is described. Public and Black institutions and five types of private institutions (research, doctoral, comprehensive, liberal arts, and two-year colleges) were studied. (MLW)

A study of corporate giving patterns to Northwestern University supported two long-held beliefs about fund-raising. Those beliefs are that extensive cultivation and substantial corporate ties increase giving. However, the study discredited the beliefs that the old-boy network and extensive alumni contacts increase giving. (MSE)

Data collected by Group Attitudes Corporation as part of a nation-wide survey of public attitudes toward higher education is discussed. Twenty-six percent of all respondents who had been to college said that they had made some sort of donation to the undergraduate institution they attended. (MLW)

A study of 100 foundations at public institutions in the U.S. is described. Chief development officers or foundation executive directors at each institution responded to a six-page questionnaire. The relationship of each foundation to its host college or university was studied. (MLW)

Results of a national public attitude survey on higher education are summarized and action is recommended based on those results. Topics include educational access, costs and student aid, the need for federal aid, support sources for private and public institutions, respondents' support of their alma maters, benefits of education, and curriculum.…