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Download full textKulavuz-Onal, Derya – CALICO Journal, 2015
Netnography (Kozinets, 2010) is an ethnographic approach to study communities that exist primarily online. Engaging in online participant observation, the netnographer connects to the online community through a computer screen, and the field is located inside the screen. Although it has been used in marketing research extensively, netnography is a…
Descriptors: Second Language Learning, Computer Assisted Instruction, Web Based Instruction, Ethnography
Direct linkVasconcelos, Ricardo – CALICO Journal, 2012
This study examines student preferences and behavior when navigating online multimedia modules dedicated to teaching cultural aspects associated with an L2, and the contribution of the online multimedia format of the modules to raising interest in these cultural topics. It focuses on student options regarding reading texts on the modules' main…
Descriptors: Video Technology, Multimedia Materials, Multimedia Instruction, Web Sites
