Stallworth Williams introduces concepts of visual rhetoric and ethics for a classroom exercise in the analysis and revision of a sales letter. This article revisits Stallworth Williams's proposed teaching strategies, suggesting that not only do students need to be instructed in elements of visual design, but they must also be taught to link those…

In communication courses, the focus has traditionally been on text: how to craft good news or bad news messages, proposals, reports, and so on. However, rapid developments in printing and computer technology have meant that communication has become more visual than ever before. Words alone are not enough; students need to be able to communicate…