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Ortiz, Lorelei A. – Business Communication Quarterly, 2013
To teach effective business communication, instructors must target students’ current weaknesses in writing. One method for doing so is by assigning writing exercises. When used heuristically, writing exercises encourage students to practice self-assessment, self-evaluation, active learning, and knowledge transfer, all while reinforcing the basics…
Descriptors: Heuristics, Business Communication, Active Learning, Undergraduate Students
Saatci, Elizabeth – Business Communication Quarterly, 2004
Assignments that combine case studies with applied research can work for presentations as well as for written reports. One such assignment that has proven to be successful both in the author's classes and later in the students' professional lives is based on (1) incorporating banking concepts and encouraging their use in presentations; (2)…
Descriptors: Student Projects, Hypermedia, Multimedia Materials, Intermode Differences

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